AI mascot generator for brands

Create a custom animated mascot for your brand.

Describe your character, pick its moves, and download one small animation file that runs on iOS, Android and the web.

  • No design skills needed
  • One small file
  • iOS · Android · Web
cute-pink-and-white.riv307 KB
11 ready-made moves

Tap a move to preview it. This is the exact file you download.

Why mascots?

The apps people love
have a face.

Five brands that built their name on a character. Tap one to see the numbers behind it.

Mobile apps only: installs on Google Play

Duo the owl, the Duolingo mascot
Duolingo app iconEducation

Duolingo

Mascot: Duo the owl

A chaotic, personality-forward character. Duo has attitude, so the brand feels like a person, not a product.

The brand58.7Mpeople learn every single day. Duolingo Q2 2026 results ↗

In the mobile apps

App Store 0.00 ratings
Google Play0.00 ratings

500M+ downloads on Android alone

When Duolingo announced Duo's “death” in 2025, the post alone drew 144M views on X. PR Daily ↗

  • Instantly recognised

    A friendly face is easy to spot on a home screen and easy to remember.

  • Friendlier moments

    Loading, errors and empty screens feel kinder when someone is there with you.

  • A voice for your brand

    Tips, reminders and celebrations land better coming from a character.

Your brand can have one too. It takes a few minutes.

Create your mascot

Each brand’s own figures are linked on its card and are not comparable with each other. App Store ratings are fetched live from Apple (US store); Google Play ratings and downloads were collected in October 2026. App icons are shown for illustration only: all logos, characters and trademarks belong to their owners, and Toonify isn’t affiliated with these companies.

How it works

Three steps.
No design skills.

From one sentence to a moving mascot in a few minutes.

  1. 1

    Describe it.

    Pick a base, an animal, a shape or a character, and say what it looks like. Tweak it until it feels like yours.

  2. 2

    Pick its moves.

    Wave, jump, dance, blink. We set up the body for you, and every move just works.

  3. Welcome to Hero Habits

    Your daily sidekick for building better habits.

    3

    Drop it in your app.

    Download one tiny file and play any move with a single line of code.

Works with
  • iOS
  • Android
  • Web
  • React
  • React Native
  • Flutter

Collections

Free mascots.
Take one home.

Made with Toonify. Click any mascot to preview its moves, then download it for your brand.

Pricing

Start free.
No subscription.

Claim free credits once to try it out. Need more? Buy a pack once and use it whenever you like. Credits never expire.

Free

4 credits, claim once

$0
  • 2 mascot images
  • 1 complete animated mascot
  • All 11 built-in moves
  • Rive and Lottie files, with code for every platform
Best for building

Buy credits

From $5 for 100 credits. Pick any amount up to 4,000.

$5one-time

About 50 mascot images, or 10 finished mascots.

  • $0.50 for every 10 credits, no subscription
  • Custom moves written from your description
  • Rive and Lottie files, with code for every platform
  • Commercial use · secure checkout, cards and local payment methods

FAQ

Questions,
answered.

Everything you need to know about making an animated mascot for your brand.

What is Toonify?

Toonify is an AI mascot generator. You describe a character, pick its moves, and download it as one small animated file (Rive or Lottie) that you can drop into your app or website and control with a line of code.

Do I need design or animation skills?

No. Pick a base (an animal of your choice, a shape, or a character with arms and legs), describe how it should look, and Toonify draws the character, sets up its face and body, and animates it for you.

What file formats do I get?

Every mascot exports as a Rive file (.riv) and a Lottie file (.json). Both are lightweight vector animation formats, usually a few hundred KB, much smaller and sharper than GIFs or videos.

Which platforms does it work on?

iOS, Android, the web, React, React Native and Flutter. Each download includes ready-to-paste code, so you can play a move with a single line like mascot.play("wave").

What moves can my mascot do?

Every mascot comes with 11 ready-made moves, including idle, blink, wave, jump, happy, sad, dance, nod, shake, walk and surprised. You can also describe your own move in plain words and Toonify writes it.

Can I start from my website or app?

Yes. Paste your website, App Store or Google Play link and Toonify suggests a mascot that fits your product and brand colours.

How much does it cost?

You can claim 4 free credits to try it. After that, buy any amount of credits from $5 for 100 credits, up to 4,000. There is no subscription and credits never expire. A mascot image costs 2 credits; built-in moves and exports are free.

Can I use my mascot commercially?

Yes. Mascots you create are yours to use in your own apps, websites and marketing. Toonify won't draw well-known characters or other brands' mascots.

Can I edit a mascot later?

Yes. Every mascot is saved to your account. Open it from My mascots to adjust its face, add moves and export it again.